Nidhi Vadhera is a startup strategist, investor, and India’s first woman author on sales. She is the author of Romancing Targets, a pioneering book that reframes how professionals approach targets, performance, and the psychology of selling. With more than two decades of experience across banking, entrepreneurship and global startup ecosystems, Nidhi has built a reputation as a strategist who helps founders and professionals translate ambition into measurable growth. Her work sits at the intersection of entrepreneurship, sales leadership, and ecosystem development, helping startups and organisations build market strategy, brand clarity, and scalable business models.